We saw on Netflix, that “70’s Show”, is revamped and is back… and so it is with eyewear. Larger frames are back in style, along with gradient tints, this time more in the reds, pinks and orange for the lenses. The Aviator style is still big going into 2023. Just look at the Superbowl players wearing them. For a more conservative practice, you should rotate about 10% of your inventory into a trend section. This trend selection will allow you to move frames in and out, price them with more margin, and keep that element of freshness with your inventory. Work with those vendors that will give you a generous return policy on those frames. Feature these frames in your social media posts, to attract those trendier consumers.
We can help you by running demographic studies for your area and helping to choose the right vendor for you.
