We saw on Netflix, that "70's Show", is revamped and is back... and so it is with eyewear. Larger frames are back in style, along with gradient tints, this time…

Happy New Year! As we move into the new year, now is the perfect time to start utilizing QR codes on a couple of key items in your practice. Since…

Are you ready for 2023. Here's a short list of important things you should plan ahead for. Annual promotions- You should plan out the year in advance so the staff…

Have your sales of polarized sunglasses gone down in the winter, or are you selling them as you did in the summer? Do you have a polarized example, like the…

This is probably the touchiest subject to talk about with optometric practices. There are times that an office will change office policies because of the refund you just paid out.…

A new survey by Transitions says that 88% of employees of companies that have vision insurance are likely to purchase premium lens options. Now the question is... do your opticians…

If you employ over two people, you need to have an employee handbook. I visited a practice recently that had 7 employees, and a lot of HR issues. People asking…

In the last year, have you walked through your practice "through the eyes of a patient?"In the last year have you sat down with your lab rep and reviewed all…