Have your sales of polarized sunglasses gone down in the winter, or are you selling them as you did in the summer? Do you have a polarized example, like the Maui Jim display where you see the parrot in color when you put a polarized sunglass on? If you need to increase these sales, especially since most shoppers have their shopping done for others, and now it’s time to treat themselves, try this method.
We call it “The preferred Method”. Have them try on a regular sunglass and look at the display piece for polarization and then have them try on a polarized sunglass and listen to their reaction. They will be amazed! Now… ask them which of the two they preferred, and why. How many consumers tell you what they like and why they like it? Now apply that product to their sun needs, that you have asked about, and you have another sale.
